Sugar Patisserie Website

I designed and developed in WordPress the website for Sugar Patisserie, a bakery in Caracas, Venezuela. The identity had to convey sweetness, fluffiness and elegance.

The business offered dessert boxes for gifts, catering for events and selling desserts on demand. The site had to reflect their essence and make navigation easy. I based the design on the logo I had previously created for the client. I used pastel colors and soft curves, evoking the texture of the desserts and the shape of the cupcake cups.

One of the biggest challenges was the catalog upload. The client wanted to include more than 60 desserts inspired by an English website. I was in charge of writing descriptions in Spanish for each one, based on their original recipes. Then, I selected high quality images for each product.

Sugar Patisserie's website organizes its desserts into clear categories and facilitates ordering. Its design highlights the artisanal essence of the business, offering an attractive and functional visual experience. Every detail reinforces the brand and enhances the connection with customers.

You can see the Sugar Patisserie's Graphic Identity project here.

You're also welcome to take a look at some of my other web designs here.