Rothko Construction Website
I redesigned and developed Rothko Construction's website in WordPress, with project gallery, mega menu of services and focus on conversions.
For this project, I redesigned Rothko Construction's website in WordPress with the goal of improving the company's visibility and attracting new clients.
Rothko Construction, is a company founded in 2018, specializing in construction and maintenance services in Pennsylvania, New Jersey and Delaware. They focus on providing solutions to retailers, restaurants, hotels, condominiums, warehouses and REITS properties throughout the region.
The company works closely with its customers to efficiently coordinate the maintenance and repair of commercial properties.
The main challenge I had in this project was to effectively organize and structure the vast amount of information on previous projects and services offered.
I helped the client sort and outline all the content to ensure that each section was clear, accessible and easy to navigate for future users of the site.
I developed Rothko's website in WordPress, as part of their strategy to facilitate future content editing.
The site has a gallery of projects filterable by category and keyword, allowing visitors to easily explore the works carried out by the company.
It also includes a mega-menu that presents all services and sub-services in an orderly and accessible manner.
One of the client's most important requirements was to ensure that the site had multiple calls to action to attract new customers. To achieve this, I integrated buttons and contact forms strategically throughout the site, seeking to facilitate the conversion of visits into business opportunities.
In addition, I implemented SEO tactics to maximize the site's visibility in search engines, ensuring that the page was optimized to attract relevant traffic.
At the end of the development, I also provided a complete guide and an explanatory video call so that the client could manage the content autonomously in the future.
With over 30 years of experience, Rothko Construction is distinguished by its commitment to quality, clear communication and excellence in workmanship. This website reflects those values and provides a functional and attractive platform for the company to continue to grow and connect with its customers.
You can see how this website turned out here: rothkoconstruction.com
You're also welcome to take a look at some of my other web designs here.