Tiens Monthly Magazine

The design of Tiens' monthly magazine for its Venezuelan headquarters was a project focused on creating a vibrant and eye-catching publication that reflected the brand's identity. Tiens, a Chinese multinational known for its focus on multilevel marketing, is dedicated to the development and sale of innovative products for health, household appliances, personal care and home, always based on the principles of ancient Chinese medicine. With more than 40 million families served worldwide, the magazine had to convey this magnitude and philosophy.

Each issue of the magazine was composed of pre-established sections that integrated promotional articles about Tiens products and success stories of its multilevel sellers. The goal was not only to inform, but also to create a sense of community, making salespeople feel part of the larger Tiens family.

The challenge was to organize all this information in a way that was readable, dynamic and vibrant, while maintaining the friendly and accessible tone that characterizes Tiens. The design focused on a graphic style that complemented the innovative and wellness nature of the products, using eye-catching colors and visual details that would capture the reader's attention.

Tiens' monthly magazine not only reported on products and successes within the network, but was also used as a tool to strengthen the relationship with distributors and make them feel valued within the company's ecosystem. Each issue was designed to be not only an information channel, but also a source of inspiration and motivation for everyone involved in the company.

Here are some other projects I did for this client: Tiens.

You can see the company's website here: www.tiens.com (Their products are great).

You can also see my other editorial designs here.