World Cup 2014 Campaign

The 2014 World Cup campaign was a digital strategy designed to increase interaction on Tumedico's social networks during one of the most followed events globally. I took advantage of the popularity of the World Cup to connect with the audience, offering attractive content without breaking with the visual identity of the brand.

I designed six graphic pieces for Facebook and Instagram posts. Each one presented interesting facts about the tournament, combining relevant information with an eye-catching and dynamic design. The main challenge was to maintain the aesthetics of Tumedico, a healthcare brand, while incorporating vibrant and sporty visual elements typical of the World Cup.

I used colors, typographies and graphic elements that evoked the excitement of soccer, without losing coherence with Tumedico's image. The campaign managed to balance creativity and professionalism, generating more interaction on social networks without clashing with the tone of the brand.

In addition to capturing the audience's attention, the campaign reinforced Tumedico's digital presence, demonstrating that a brand can take advantage of trending events without deviating from its identity. The strategy relied on engaging visual content, fun facts and an entertaining approach, effectively connecting with followers.

This project demonstrated the power of graphic design in digital marketing. With strategic planning and careful visual execution, a brand can join global conversations without losing its essence. The 2014 World Cup campaign not only generated more interaction, but also strengthened the relationship between Tumedico and its audience on social media.

You can review the other projects I have done for this client here visit their website at the following link: ve.tumedico.com

You can also see some of my other social media projects here.