Voces Ciudadanas Perú Logo

I designed the Voces Ciudadanas Perú logo to reflect the identity and mission of this organization. This plural and diverse group seeks to generate opinion, participation and advocacy in public policy, always with the goal of improving society. Their interdisciplinary approach and commitment to democracy, equality and the environment were key in the conceptualization of the design.

For this project, the client requested that the logo include the figure of the Peruvian woodpecker. This species represents nationalism, tenacity and effort, core values of Voces Ciudadanas Perú. The challenge was to integrate this symbol harmoniously into a modern and versatile design that could be adapted to different uses and formats.

I developed multiple versions of the logo to ensure its applicability on different platforms and materials. I also designed variants with and without tagline (Dialoguemos y Aportemos), with the isologue placed to the left or right of the text and with different color combinations. This flexibility allows the brand to adapt to different environments without losing its identity.

The final design maintains a balance between solidity and dynamism. The typographic choice and color palette reinforce the idea of an open and constructive dialogue space. I prioritized legibility and clarity of the message, ensuring that the logo would be effective in both digital and print media.

The result is a visual identity that conveys the values and principles of Voces Ciudadanas Perú, aligned with its commitment to foster citizen participation and democratic debate. This logo not only represents the organization, but also becomes a symbol of its purpose and vision for the country.

You can see the variants I made of the logo here.

I invite you to visit their website to learn more about them: plataformaciudadana.wixsite.com/vocesciudadanasperu

You can also see other designs of Graphic Identity that I made here.