Petculiaridades Logo

I designed the Petculiaridades logo to convey the friendly and approachable essence of the brand. The online store offers pet products with delivery in Lima, Perú and provinces. Its image had to reflect trust, warmth and fun.

To achieve this, I created a logo that merges the synthesis of a dog's head with the letter “P” for Petculiaridades. This graphic resource generates a strong and memorable identity. The simple and stylized shape of the dog reinforces the connection with the world of pets.

I chose a pastel color palette to convey tenderness and harmony. These tones generate a cozy and friendly feeling. The typography maintains a balance between fun and legibility, ensuring a clear readability at any size or platform.

The Petculiaridades logo had to be versatile and adaptable. I designed versions in different formats to ensure its correct application in social networks, packaging and advertising. The simplicity of the design allows it to work well in any context without losing identity.

This project allowed me to explore graphic synthesis in visual identity design. I played with simple shapes to achieve a logo that communicates without the need for complex elements. The result is a clean, modern and attractive design.

With this logo, Petculiaridades has a solid and differentiating image. The visual identity conveys its commitment to pet welfare and customer satisfaction.

I invite you to visit their instagram to get to know them better: www.instagram.com/petculiaridades

You can also see other designs of Graphic Identity that I made here.