Merluza Oceánica Logo

The Merluza Oceánica logo represents the visual identity of a company dedicated to the production, packaging and distribution of seafood products. I designed a logo that conveys freshness, quality and variety, ensuring that it reflected the essence of the business. The proposal included a simple, modern and versatile design, capable of adapting to packaging, labels and promotional material.

I wanted Merluza Oceánica's logo to reflect the diversity of seafood products, from fish to shellfish. To achieve this, I combined visual elements inspired by marine forms with a clear and professional typography. The chromatic choice included blue and gray tones, evoking the freshness of the ocean and the seriousness of the brand.

The company was looking for a clean and timeless design that could stand out in a competitive market. I designed the logo with a balanced structure and flowing lines, ensuring its legibility in different applications. From product labels to advertising material, the logo maintains its identity and conveys confidence to consumers.

Although the project did not materialize, Merluza Oceánica's logo was approved by the client. I focused on creating a coherent visual identity that communicated the essence of the brand and its commitment to quality. The result was a versatile, functional design aligned with the seafood industry.

You can also see other designs of Graphic Identity that I made here.