Emprendedores Migrantes Logo

I designed the Emprendedores Migrantes logo as part of an initiative of Asoven and the International Organization for Migration (IOM). The project sought to support Venezuelan migrant entrepreneurs in Argentina, facilitating their economic and social development through digital tools and e-commerce. Although it did not materialize due to a lack of human capital, the idea had great potential to promote the integration and growth of migrant businesses.

The logo design conveys diversity, inclusion and the migrant's journey. I used multiple colors to represent the cultural richness and diversity of experiences of the entrepreneurs. The graphic form begins with a dot, followed by a line with curves and turns, ending at another dot. This structure symbolizes the journey of a migrant from his country of origin to the destination where he starts his venture.

The typography is modern, legible and versatile. I wanted the logo to be adaptable to different platforms and formats, ensuring its applicability in digital and printed materials. The vibrant color palette emphasizes the inclusive nature of the project and its commitment to social and economic integration.

The main challenge was to synthesize the project concept into a clear and effective graphic symbol. We needed a design that spoke for itself and represented the essence of migrant entrepreneurs without losing simplicity. I achieved a visual identity that encapsulates resilience, diversity and the entrepreneurial spirit of those seeking opportunities in a new country.

The Emprendedores Migrantes logo, although it did not materialize along with the project, remained as a visual representation of a powerful idea. In the future, it could be retaken and adapted for similar initiatives, maintaining its message of integration and overcoming.

I invite you to visit the IOM and Asoven websites to learn more about them.

You can also see other designs of Graphic Identity that I made here.