Daeva, Holistic Center logo
Daeva's logo was a university project that represents the essence of a holistic center inspired by magic and spirituality.
I designed the Daeva logo to represent the essence of a holistic center inspired by magic and spirituality. The name “Daeva” has multiple meanings in different cultures. In esotericism, devas are ethereal beings that inhabit nature and guide the evolution of the planet. This connection with the divine and the natural had to be reflected in the visual identity.
To achieve this, I created a logo that fuses esoteric symbolism with a modern and elegant style. I used shades of blue to reinforce the sense of divinity and calm. Blue also evokes spiritual depth and connection to the universe. The curves of the design are reminiscent of the Celtic triskel, a symbol of balance and eternal movement. The long, stylized lines convey elevation and closeness to the sky, reinforcing the transcendental character of the brand.
Each element of the Daeva logo was carefully thought out to represent its philosophy. The combination of organic and stylized shapes suggests harmony between the earthly and the mystical. In addition, the design is versatile and functional, allowing its application in various formats without losing its essence. The balance between simplicity and detail in the design makes it memorable and easy to recognize.
Daeva's logo had to convey the essence of a space dedicated to wellness and personal transformation. Daeva is a holistic center where people find harmony, healing and spiritual growth. The graphic identity had to reflect these values, projecting confidence and serenity.
In addition to the logo design, I thought about its application in different branding materials. The chosen typography complements the ethereal aesthetics of the symbol, with delicate and elegant strokes. The chromatic palette not only reinforces the spiritual connection, but also brings a sense of peace and balance.
The result is a powerful and meaningful graphic identity. Daeva not only represents a holistic center, but a space of transformation and wellness. The image conveys confidence, wisdom and spiritual connection, essential elements for the brand. With this design, I was able to capture the essence of a place dedicated to harmony and personal growth. Each stroke and color was selected with intention, ensuring that Daeva's visual identity reflects its unique purpose and energy.
You can check out other projects I did in the university here: UJMV.
You can also see other designs of Graphic Identity that I made here.