ConectAyuda Logo

I designed the ConectAyuda logo to represent the solidarity essence of the project. ConectAyuda was born as an innovative initiative that sought to connect people with specific donation needs and facilitate the exchange between those who offered help and those who needed it. The platform promoted solidarity, collective awareness and collaboration in Peru.

The logo design had to reflect these values with a simple and legible aesthetic. I sought a versatile image that could be adapted to multiple formats without losing clarity. The typographic and chromatic choice reinforced the idea of trust, closeness and accessibility, ensuring that the project's message was immediately understood.

ConectAyuda was recognized at the Australia Alumni Change Agent Awards, highlighting its potential for social impact. Although the project did not materialize due to lack of human capital, the visual identity designed remains a symbol of the importance of cooperation and mutual support in society.

Designing the ConectAyuda logo was an inspiring challenge for me. Getting an image to synthesize the spirit of mutual aid without overloading the concept required balance and precision. I prioritized legibility to ensure that anyone, regardless of their technological level, could easily recognize and remember the brand.

This project represents the power of graphic design to transmit values and promote initiatives with social impact. ConectAyuda could have been a key tool to strengthen solidarity in Peru, and its visual identity was ready for when the initiative finds its way to become a reality again.

Here is the facebook page of this initiative: www.facebook.com/conectayuda

You can also see other designs of Graphic Identity that I made here.