Baniwa Tour Travel Agency Logo

Baniwa Tour's logo captures the essence of the company and its deep bond with culture and nature. Its name comes from the Baniwa tribe, native to the Venezuelan Amazon. The agency specializes in national and international tour packages, with an emphasis on ecotourism. Its identity was to transmit adventure, authenticity and respect for the environment.

For the design, I was inspired by Baniwa basketry, a traditional craft full of history and meaning. Its geometric patterns reflect balance, connection and cultural heritage. I decided to integrate these elements into the isologo, creating an authentic visual representation. The geometric structure lends harmony and solidity, ensuring an attractive and functional design.

I selected a palette of greens to reinforce the company's ecological identity. The tones evoke Amazonian vegetation, conveying freshness and adventure. Each shade contributes to a vibrant and dynamic image. The combination of geometric shapes and natural colors creates a powerful visual identity. This approach reinforces the connection between the company and its environment.

I wanted the logo to be modern, versatile and easily recognizable. Its design balances tradition and modernity, allowing applications on different platforms. The simplicity ensures excellent legibility at any size. This approach helps strengthen the brand's presence in print and digital materials.

Every detail of the design seeks to represent the essence of Baniwa Tour with authenticity and professionalism. Although the directors did not approve the logo, I consider that it reflects the company's identity in a solid way. This project allowed me to explore the relationship between design, culture and nature, achieving a result that I am proud of.

You can learn more about the company here: www.facebook.com/baniwatour

You can also see other designs of Graphic Identity that I made here.