Sugar Patisserie Graphic Identity

Sugar Patisserie's graphic identity design conveys sweetness, elegance and quality. I sought to reflect the essence of the business through each visual element. I created a logo with soft pastel colors that evoke delicacy and warmth. I used curves inspired by the spongy texture of desserts and the shape of cupcake cups. I added a touch of burgundy to represent the strong and bold flavor of cherries, achieving an appealing visual balance.

For the business cards, I chose a Victorian decorative style. I designed ornate frames and floral details inspired by the European pastries of yesteryear. I wanted each card to convey sophistication, tradition and a touch of craftsmanship. This design highlights the exclusivity of Sugar Patisserie, reflecting the care with which they prepare each dessert.

I also created stickers with the company's logo and contact information. I designed each sticker to complement the packaging and reinforce the visual identity. I chose a functional format, ensuring that each product conveyed professionalism and aesthetic coherence. Every detail of Sugar Patisserie's graphic identity highlights their creativity, unique style and dedication.

The combination of colors, shapes and typographies creates a harmonious and attractive image. This design not only represents the essence of the business, but also helps to strengthen its visual recognition. Each piece reinforces the concept of artisanal confectionery with a refined touch, ensuring a memorable visual identity.

You can see how the web site of this venture looks like here.

You can also see other designs of Graphic Identity that I made here.