VGR Argentina eShop

I redesigned VGR Argentina's eShop as part of the expansion plan led by the agency WePeople. The brand was not well known in the local market, so the agency implemented a 360° campaign together with the Argentina National Team to generate positioning and increase online sales. Thanks to this effort, the store registered a 340% growth in sales.

My work consisted of designing three proposals for the homepage, with a soccer aesthetic that reflected the brand's identity and its alliances with the Argentina National Team and River Plate Team. Then, I developed the internal pages based on the approved option, ensuring a clear and functional structure. I redesigned key sections such as the general store, product pages, purchase conditions, payment and shipping methods, as well as the account area for users.

One of the biggest challenges was to organize the product catalog in a visually attractive and functional way. To achieve this, I made multiple photo montages and edits to ensure graphic coherence throughout the site. I also designed a new filter system to improve navigation in the store and optimized the shopping flow, incorporating elements such as cart pop-ups and payment details.

The result is a modern and dynamic online store aligned with VGR Argentina's growth strategy. The design enhances the shopping experience and reinforces the brand's positioning in the local market.

I delivered to the development team all the necessary files for the implementation of the VGR eShop design. However, due to logistical issues, some functionalities are not yet active on the current site.

Here's how I designed the product section for desktop and mobile: xd.adobe.com/view/46e8e863-1a28-4498-b474-5aba94ebef95-13bb

You can visit their website here: vgr.com.ar

You're also welcome to take a look at some of my other web designs here.