Iwoki eShop, Nail Art Stickers

I designed and developed Iwoki's eShop on Shopify, creating a modern and organized store. The goal was to reflect the brand's identity, highlighting the quality of their products.

Iwoki offers nail stickers designed by artists. The store was to appeal to all types of audiences without focusing on a specific genre.

The store design follows an irreverent and vibrant aesthetic, without excess. The result, a balance between eye-catching and elegant. Navigation is intuitive, with well-structured sections. Each collection has its own space, highlighting the unique details of each design. I used bright colors and modern typography to reinforce Iwoki's visual identity.

One of the biggest challenges was to represent the different product designs without losing coherence. The store had to be versatile and reflect the essence of each collection. I also optimized the shopping experience, ensuring that the process was smooth and engaging. High quality images and detailed descriptions were included for each product.

Developing Iwoki's eShop on Shopify allowed me to explore its advantages and limitations. I adapted the store to take full advantage of its tools. I implemented a clear structure, multiple calls to action and accessible shopping options.

The result is an inclusive, innovative and functional online store. The Iwoki eShop not only sells products, but invites customers to express themselves through nail art.

You can visit their website here: iwoki.com

You're also welcome to take a look at some of my other web designs here.