Pantone Dominoes - Product and Brochure
University project that combines the Pantone System with a domino game. Pantone Dominoes includes product design and interactive brochure.
Pantone Dominoes is an innovative proposal that transforms the classic board game into a unique visual experience. This university project integrated the Pantone System, turning traditional numbers into a dynamic combination of color and strategy. To achieve this, I assigned each domino a specific shade from the Pantone Solid Coated range, following the shades of the rainbow. In this way, the dominoes stopped being just a matter of numbers and became a game of colors and associations.
The game's slogan, “Píntate la cochina,” refers to the way Venezuelans call the double six in traditional dominoes. This cultural touch reinforces the product's identity and makes it even more appealing to players.
One of the great attractions of Pantone Dominoes is its accessibility for all ages. Even the youngest members of the family can enjoy it, since the integration of colors makes it easy to understand the game mechanics. While having fun, children exercise their logic and develop cognitive skills. In addition, this game helps with the learning of numbers, colors, scales and associations, fundamental concepts in their first years of education. Therefore, it becomes an ideal tool for parents, teachers and tutors who are looking for an innovative didactic resource.
Beyond its playful and educational function, the Pantone Domino is a perfect collector's item for design and digital arts enthusiasts. For those who are not familiar with the Pantone system, it represents a fun way to learn about color theory and its applications. What we can assure is that everyone who plays with this domino will enjoy a different and immersive experience.
In addition to the product design, I developed several graphic pieces for its promotion. My favorite was the interactive brochure, designed to reflect the essence of the game. The idea was not only to inform, but to involve the user in a dynamic experience. Its innovative folding system allows multiple configurations without losing legibility, making it a playful piece in itself.
The main challenge was to break with the conventions of dominoes without losing its strategic essence. With this proposal, I demonstrated that graphic design can transform traditional experiences into fresh and innovative concepts. Pantone Dominoes is not only played, it is also observed, associated and experienced.
If you want to know more about the Pantone System I leave you their website: www.pantone.com
You can check out other projects I did in the university here: UJMV.
You can also see my other projects in Advertising Design here.