Sigue Girando Party Branding

Before designing the website, I developed the branding for Sigue Girando Party. This Argentine revival party in Miami is set in the music and pop culture of the 80's and 90's, aimed at an audience looking to relive those moments with an authentic visual and musical experience.

The Sigue Girando Party branding was designed from scratch, taking as a reference recurring events such as Bresh, but adapting it to the Argentine public in Miami. The idea was to create a flexible image for multiple editions during the year, differentiating each one with color variations without losing visual cohesion.

After a thorough research, we opted for an identity that merges the Memphis style, with its festive and friendly character, and Synthwave, with its colors and glam gradients. The result is a balance between nostalgia and modernity, without falling into a trite aesthetic.

The logo was designed with multiple color variations, anticipating the evolution of the event. Each edition can be differentiated with a unique chromatic scheme without losing identity. In addition, due to the gradient and neon effects, I created versions in flat and simplified colors for its correct application in different printed pieces.

Along with the logo, I designed a wide range of illustrated, cut-out and neon effect stickers, as well as decorative elements inspired by the Synthwave style. All the material was delivered in a brandbook, which includes the recommended fonts for the event's communication.

The Sigue Girando branding not only captures the essence of the festival, but also provides a solid and adaptable identity for future editions.

I've had a lot of fun with this project that I've been completely involved in the design and development from its beginnings to the current party. If you want to see the other pieces of the project you can do it here.

You can visit their website here: www.siguegirando.com

You can also see other designs of Graphic Identity that I made here.